Why does Magic Bounce/Coat bounce onto another Magic Bounce Pokémon?

Question

So here’s what happened:
Both Pokémon had the ability Magic Bounce. My Pokémon used Taunt, but the opponent bounced it back to me. Why is my Pokémon still affected by the Taunt, instead of it failing or something else?

Comments

For the move to work and not have an endless battle, someone’s Magic Bounce has to fail.

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Game Freak logic

Answer 1

Mechanically, Magic Bounce only acts to reflect status moves back to the user. Your opponent's Pokemon was not the user of Taunt, so the only Pokemon the effect can bounce back to is your Pokemon.

Otherwise, you can justify this as a way to punish indiscriminate use of status moves, and players using Magic Bounce as a crutch to ease decision-making.