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I know it's a fan made terminology, and I know that they call them shining in the TCG. But have they ever been called specifically Shinies in official Pokemon material?

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Shiny Charm
They just did when talking about the recent Shiny Zeraora event

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The term "Shiny Pokémon" was first created by fans to refer to the sparkling sound effect and animation made at the start of an encounter with one in the games. Eventually, this term fell into official usage in Generation IV, used on promotional material promoting Shiny event Pokémon. The term Shiny Pokémon was first used in-game in Pokémon Black and White in Nimbasa City.

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Yep, they've referred to shinies as shinies.

Hope this helps! :)

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Yes, on the official Pokemon website, no less.

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Hope I helped!

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Both what Coco and X said are right, but I want to add on the back of Trainer Cards in Sword/Shield it says "Shiny Pokemon Found", so that's a total of three places they officially called shinies as Shiny Pokemon.

  • In Black and White, the term was first used by an NPC in Nimbasa City
  • On the official Pokemon Website
  • In Pokemon Sword/Shield on the back of Trainer Cards

... So yeah, it seems to be pretty canon now. Mentioned by NPC's, on an in-game item, and on an official website.

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Im not sure about any other times or if its also in sun and moon, but in USUM, right outside the Gamefreak office there's a Team Skull grunt that tells you that encountering a shiny pokemon is about 1 in 4000

Edit: I am now realizing that I did not need to comment this as the thread is over a year old